2006 Action Sudbury Red Ribbon Kick Off
The Red Ribbon is a highly visible, community public awareness program which utilizes volunteer participation in promotion of the message that impaired driving deaths and injuries are needless tragedies and totally preventable!
On average, 4.1 Canadians are killed every day and 110 more Canadians are injured as a result of alcohol-related crashes. Approximately 40% of all traffic fatalities are alcohol-related. Direct and indirect costs of alcohol-related crashes are estimated to be $9 billion annually.
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